WSCC 2017

Logotype Design

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Intro:

Writing for Social Change Conference: WSCC 2017 – UVU’s annual Conference organized  to challenge students and community members to effect positive change in the world through the power of writing.

Task:

Every year, the WSCC brings together many talented writers, unique speakers, and just indifferent people for the sake of change, but it does not have its own distinct voice / visual appearance. In 2017, the WSCC organizers felt the need to create a conference logo and turned to designers for help. The main requirement consisted of  words: uniqueness and modernity.

Idea:

The logo that was created in the framework of the mini contest and turned out to be a finalist, does have many clearly expressed and hidden meanings. All the four letters have a different size and color, reflecting the individuality and variations of the handwriting of different writers. The letter “S”, in turn, resembles the symbol of a hurricane, which personifies the epicenter of events and the force encompassing.

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COMPLEXITY LEVEL: INTERMEDIATE