V I C I

Logo Design Part.:1

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Intro:

Vici is a new brand in sports nutrition. The founders of the company emphasize healthy ingredients. VICI contains no artificial coloring, artificial sweeteners, GMO or gluten based ingredients.

Task:

Since the founders of the brand are related to New Zealand, the main requirement to the logo was to show the Maori culture and the warlike spirit of the representatives of indigenous tribes.

Idea:

I was inspired by the aggressive look of Maori representatives. Their tribal facial tattoos amaze with its brutality and at the same time seem amazing. In my opinion, there is no better representation for the “warrior” word than the authentic image of the indigenous New Zealander.

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COMPLEXITY LEVEL: INTERMEDIATE

Face tattoos hide a deep meaning and certain symbolism, and many mistakenly believe that this is just the camouflage.