Stay Salty

Hand Lettering

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The concept of salinity in each person’s life is completely different, for someone it is hard work, for someone it is the ocean and surfing, but for someone it is a religion … No matter what salt means just for you, keep going and don’t stop!


This is one of the personal projects, the task was set by myself. One day I just wanted to have an attractive sticker for our family car.


I chose a universal phrase that would make sense for the majority of the Utah state and far beyond its borders. Everyone will find their own interpretation, the one in which he or she believes. For me this is hard work and the desire to finish what I start.

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What was supposed to be a simple sticker gained sympathy from many of my followers, and now it is a kind of a logo that can be seen on T-shirts and other media.