Roots & Branches

Catalog Design + Cover

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Intro:

Every six months, the company Victorio Kitchen Products publishes a catalog dedicated to kitchen equipment and accessories.

Task:

This time the catalog was related to the spring season, and the Deluxe Kitchen Crop Sprouter was chosen as the dominant product.

Idea:

I decided to use vegetables, nuts and fruits as art material. Having laid out the food in a certain order and taken pictures, I received a very delicious background, then I added a slogan, which I painted with chalk, and the result was a very effective cover.

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COMPLEXITY LEVEL: ADVANCED

Working with food requires detailed planning and maximum speed, but even then, not everything goes according to the plan. However, there is a positive side – you can eat leftovers and it is so awesome)