Golden Guernsey

Milk: Packaging Typography

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Intro:

Guernsey milk contains 12% more protein, 30% more cream, 33% more vitamin D, 25% more vitamin A and 15% more calcium than average milk.

Task:

Relaunch A2 milk in a new / competitive form. Two assignments: a complete rejection of the pollutants – plastic packaging- and the raise of milk production in the USA.

Idea:

I left the original glass bottle, but updated its appearance with the hand-drawn “Milk” lettering and a more modern font.

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COMPLEXITY LEVEL: INTERMEDIATE

After I finished this project, I had such a joy in my heart, I always supportered a high quality and hated plastic. Hopefully, the era of quality craftsmanship is coming.