L O C C O S

Visual Identity

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Intro:

LOCCOS: Cognitive neuroprosthesis – devices that facilitate the processing, storage and transmission of information by the human brain.

Task:

The whole difficulty was to create a logo and corporate identity for a very abstract concept – neural connection. In addition, the task was complicated by finding a suitable name for the company.

Idea:

I immediately declined the idea with points and connectors, and focused on the word “transportation”. The name LOCCOS comes from the words “location” and “space”. In other words, finding the exact place in a huge space.

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COMPLEXITY LEVEL: INTERMEDIATE

Soft lines and angles helped turn something highly technical and robot-like into more natural and understandable.