Almost 50 years ago, the founders of the company California Giant started selling strawberries from their old pickup truck. Today it is a confident brand with a lot of production space and deserved recognizability.

Often, companies are opened by ordinary people who do not have the budget for creating a basic logo or visual identification. Later, the business is gaining momentum, the company turns into a giant corporation and needs an even more tight budget for restyling.

I decided to take the initiative and develop a new logo and packaging for my favorite berries brand. I was inspired by the history of the company and therefore, I chose a pickup as a basket for a plastic container. A simple solution that immediately catches the eye and most importantly attracts children’s interest.

My idea was to ensure that each type of berries had its own truck fitting color and size.